

CREATION
Let There Be Leads
The first step in our client's road to an epic direct outbound campaign is on-boarding. Our clients provide us with an on-boarding document that has detailed information about their business, their sales goals and their ideal client persona which we fine-tune while applying prospecting best practices.
We use the following strategies and research to be able to send the right message to the right people at the right time:
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Lead Generation Strategy
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LinkedIn Strategy (SMB, vendor, Enterprise)
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eMail Strategy (SMB, vendor, Enterprise)
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Industry Copy/Messaging Research
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Deep dive competition research
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ICP (Ideal Client Persona) creation
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Industry Engagement Research
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Relevant LinkedIn Groups, Facebook groups, Quora, Blogs & Articles
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Multiple Variations of messaging
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Segmentation Strategies
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In-depth prospect research (recently funded, acquired, etc.)
